- Search Engine Optimization Report
- Keyword Report
- Site Search Report
- Affinity Categories
You want to evaluate the landing pages you are using for Adwords Ads
You want to evaluate the landing pages you are using for Adwords Ads. Which of the following dimensions would be most useful?
- Ad group
- Placements
- Keywords
- Destination URL
- Campaign
Which of the following metrics would be most useful in measuring how many conversions were initiated by paid search?
- First Interaction (Click) Conversions
- Conversion Rate
- Assisted Conversion Value
- None of these metrics
Which of the following would be most useful for optimizing landing pages?
- Pageviews
- Unique Pageviews
- Visits
- Unique Visits
- Bounce Rate
Your business objective is to maximize the number of sales through your website
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
- Pages / Visit
- Page Value
- E-commerce conversion rate
- Bounce rate
Person A and person B each visit your ecommerce site once
Person A and person B each visit your ecommerce site once. During her visit, Person A buys one of your products. She makes another purchase. Person B buys nothing. What is your e-commerce conversion rate for these two visits?
- 200%
- 33%
- 50%
- 0%
- 100%