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Home / Google / Google Analytics Individual Qualification / You notice that the goal conversion rate in your site search terms report is different from the Goals menu report, what is the likely reason for this discrepancy?

You notice that the goal conversion rate in your site search terms report is different from the Goals menu report, what is the likely reason for this discrepancy?

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  • This is a bug, the figures should match
  • Not all visits include a site search, only those which did are included in the conversion rate calculation in the site search terms report
  • The site search terms report is only able to show goal conversion rates for one of our goals
  • Of those who perform a search during their visits, fewer are likely to convert

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